Mining and Mining Exploration public relations

Spindle Communication has Africa's leading  mining practice. We protect the reputation of our clients and their companies at all stages of the mining cycle by creating and introducing communication strategies which relate with local communities, the people, government regulators and policies and shareholders. As mineral exploration, mine development and mining companies constantly increase their presence in the industry and  communication with stakeholders has always been very important.

In addition to our corporate clients Spindle Communications  works with Africa's mineral exploration and mining industries to communicate policy and programming and to encourage beneficial relationships between groups such as the Mining Exploration in Africa and communities who will benefit from the economic and social development opportunities that are provided by the mining industry.

Our team understands the science of mining, the environmental process, and the important role that corporate social responsibility (CSI) plays in gaining and maintaining the social license to operate in the country, Africa and communities.

The 2013 Cape Town Mining Indaba is soon upon us. 

As you know, this event is an opportunity for companies to showcase their accomplishments and business strategies to an international audience comprised of thousands of potential investors, joint-venture partners and the media.

If your company will participate in the 2013 Cape Town Mining Indaba, then reaping the greatest benefits from this premier event will require you to go above and beyond standing at your carefully designed booth handing out business cards and fact sheets. A pre-event marketing and media campaign will help your firm stand out from the crowd and make a lasting impression on the valuable audience in attendance.

 Spindle Communications can develop and execute just such a strategy.

Complementing our comprehensive strategic communications services, Spindle Communications can help you with special event planning, investor presentation development, media releases, marketing material (design, copywriting and printing) and ongoing investor relations and public relations.

P.s. You are welcome to contribute articles on your business or mining projects to our blog, Mining Exploration in Africa, http://africanminingexploration.blogspot.com/. Announcements and press releases can be send to suza.adam @ madiniafrica.com.

If you have a newsworthy story about your mining / mining exploration company, mining house, investment firm, your exploration activities on the continent, new mining licenses, new minerals; discoveries, new mining technologies, new services, new management, or your view about mining legislation, mining investment, world markets, access to finance, projects that need financing, please forward it to Suza Adam at suza.adam @ madiniafrica.com

You are also invited to join our group Mining Exploration in Africa on Linkedin. It has 5 500+ members!

If you are a member of Facebook, you are welcome to join the Mining Exploration in Africa group or Mining Exploration in Africa page.

For more information, please visit www.spindlecommunications.com or email suza.adam @ spindlecommunications.com

Venture capital and private equity public relations

Private equity firm marketing is an art form. The largest private equity firms in Africa attained their status by making the right financial bets, but their marketing capabilities were also instrumental in increasing deal flow and attracting new capital.

Spindle Communications specialises in private equity marketing and venture capital PR. With a strong focus on the private equity industry we offer clients communications counsel developed from more than 20 years of financial and investment communication. We leverage our special industry knowledge and understanding of this unique industry to deliver a public relations program that supports your transactions, enhances your firm's reputation and can assist in the event of a crisis.

A well-thought communications program can help differentiate your firm to critical audiences that include the financial community, Limited Partners and the media. Since your reputation is directly linked to the performance of your portfolio companies, we also work with company management teams to enhance the profile of your investments. This is particularly important when a company has undergone change or is entering new markets.

Corporate reputation has a significant bearing on company valuation. Public relations can also overcome problems of poor reputation.  Spindle Communications works with private equity firms to optimize value from the investee companies. A sound reputation of the investee company helps enhance strategic options for private equity firms and maximize value at milestones.

The public relations program that we provide also assists in managing events like restructurings, M&As, or attracting independent board members.

We offer crisis management services that help companies who are often unprepared and lack the expertise to deal with the challenges of an unexpected crisis. Lastly, our investor relations expertise allow for an IPO communication program in preparing an investee company to go public.


For more information, visit www.spindlecommunications.com or email suza.adam @ spindlecommunications.com

Green public relations

At Spindle Communications we have the ability to act quickly in local markets and balance this with global issues and stakeholder relationships. Our expertise includes helping clients understand and navigate the complex regulatory environments of key emerging markets. With campaigns ranging from major marketing initiatives and cleantech launches, to large scale behaviour-changing communications programmes aimed at both consumers and businesses, we are committed to providing the highest quality strategic consultancy and implementation to meet our clients’ objectives.

Because Green PR is a sub-field of public relations that communicates an organisation’s corporate social responsibility or environmentally friendly practices to the public, the goal is to produce increased brand awareness and improve the organisation’s reputation.

The development of specialised environmental communications and campaigns that assist in creating awareness of ‘green’ products and services, technologies and enterprises among targeted journalists, is driven by our enviro writing services and content distribution to key media.

At Spindle we do media review campaigns for green products, technologies and services for our clients and businesses that are interested in green public relations.

Our website, Linkedin groups and blog is there to assist our clients to futher promote their Green public relations initiative.

Social media ‘Going Green’ campaigns also help our clients to get a more clear insight about green Public Relations and going green. Spindle Communications identifying partnerships in line with ‘Green’ brand & sustainability communications in order for us to grow in this field of speciality.

We understand the importance of being socially responsible. Our strategies and methods of Cleantech PR are proven to be effective by more than a dozen companies, helping them get maximum results from their Green products and services. 

Spindle Communications’ has successfully delivered some of the most high profile green communications campaigns of the past year. Spindle leads the development of new green communication  strategies through its conference Viridis Africa with climate change, energy security and environmental issues all remaining high on the world agenda the need for corporations to communicate our  environmental impact to a range of stakeholders has never been so important.

For more information, please contact suza.adam@spindlecommunications.com or visit us online at www.spindlecommunications.com

Property, Construction and Infrastructure PR

Spindle Communication offers an effective range of marketing solutions in property development, construction, infrastructure oriented PR and communication services, encompassing PR, SEO, Media Relations, and Corporate events management.

We assist clients to attain exposure through marketing new developments with the unparallel track record of securing community buy-in for commercial, office, landfill and wind farm developments.

Driving property sales through marketing is our other area of expertise. The publicity we generate attracts visitors to the site and websites that show properties and infrastructure development in and around the country.

Our Specialist Infrastructure PR Team

We have extensive knowledge of the infrastructure sector. Our infrastructure PR team includes PR professionals, event coordinators, digital (web) marketing specialist and media relations professionals with solid knowledge and experience in the construction sector and infrastructural development. Furthermore, we have worked with and have strong links numerous well-recognised civil engineers, architects, town planners, property attorneys and property developers.

We know the difficulties you face in a tough property development and competitive infrastructure market and the challenging issues you encounter and have to overcome in the press and media. 

We unleash the power of strategic PR and marketing to drive sales, we have no rival when it comes to acquiring community support for new developments and as our media relations team have a strong relationship with the press and media. 

We produce outstanding results 100% of the time hence we are highly recommended due to the quality of our services.

More more information, contact suza.adam@spindlecommunications.com or visit us online at www.spindlecommunications.com

Pharmaceutical & Healthcare public relations

Spindle Communications has been at the forefront of health sector and pharmaceutical public relations for 20 years. Our healthcare PR people have a fresh approach to marketing and communications. 

As you will discover, we are not afraid to do things differently and we have earned a reputation for thinking outside of the box for pharmaceutical Public Relations.

Our PR team develops a clear cut Public Relations and marketing strategies based on evidence that they have. We deliver inspired campaigns that have ethical communications, patient recruitment, health education and consumer marketing.

We work for Southern Africa’s leading pharmaceutical corporations, respected biotechnology companies, pioneering research institutions and not to mention medical devices brands such Lifeassay Diagnostics, Rapid Technologies, and RapidDiscovery

.

Our menu of services extends beyond health PR and wellness communications to include social media outreach such as web marketing, corporate public relations and hosting, events, seminars as well as conferences, holistic marketing media relations.

We are one of the fastest growing Public Relations, communications, media and marketing consultancies in the health and pharmaceutical sector, driving campaigns in South Africa and Southern Africa.

To find out more you may wish to visit our website at www.spindlecommunications.com

Public relations for life sciences, pharmaceutical, medical devices, diagnostic and healthcare companies

Spindle Communications partners with clients on strategic communications programs – including strategy and brand positioning, corporate communications, as well as public and investor relations to life science, pharmaceutical, medical device and diagnostics and clean and renewable technologies  clients.

At Spindle Comms, our objective is to make our clients better known, better regarded and more successful through effective public relations, marketing communications and investor relations.

We translate the science into stories that resonate with broad audiences by working  with all the parties concerned, being the researchers, patients and with the media. 

From discovery to development to commercialization, Spindle is uniquely able to provide its services to a broad range of life sciences firms. Biotechnology startups are measured and evaluated by more than financial parameters. The right communications strategy and tactical execution can greatly impact how well a young company makes its initial impressions on potential investors, partners, customers, as well as regulatory authorities .

We are dedicated to giving clients in the healthcare and life science industries a clear advantage in a competitive marketplace. Whether placing news stories covering the launch of new research initiatives, investor events, current testing and trials, newsworthy approvals, exciting mergers and aquistions, new funding/investment rounds, confidence-building staff announcements,  profit reports, and also crisis management, generating consistent and positive exposure is essential for ensuring that media effort for the company is well thought and executed.

The benefits:

Gaining investor confidence and appeal as an investment destination for venture capitalists and private equity funders. The duration and the resources required to bring about a product, technology, or service into the market are significant and thus investor fatigue usualy sets in long before the company arrives at the finish line. Sustainable PR/IR can and will reduce the volatility in the perceived risk associated with company and its product/technology

Importantly it may very well allow existing investors to trade in their shareholding of the company in a more liquid market and hence reduce a drop in company.

Last but not least a well structured and executed PR/IR program will allow the company to embark on fund raising at its discretion and make the offering at a higher premium than otherwise would have been the case.
Ultimately life-science public relations is the lifeblood for attaining funding for scientific breakthroughs and profitability.

Spindle Communications focuses on building a company's reputation with the press and industry opinion leaders, establishing credibility and building lasting relationships. Whether introducing a new genetic test, creating awareness of an illness that a healthcare or pharmaceutical company is seeking a new and formidable medicinal arsenal to fight with, proving to consumers and regulatory bodies that a new technology is safe and ethical, or building media mindshare and market acceptance, successful marketing communications practitioners and programs must be able to look near and beyond the horizon.

Much of the company’s present and future may be dependent on clearly defined set of marketing and PR objectives, so is the deployment of these objectives being done proficiently and competitively.

Just as superior science provides the competitive advantage for pharmaceutical and biotech companies, choosing the right life sciences PR agency can be the critical difference between marketing failure and success.

Spindle has perfected the science and art of media relations and orchestrates national and cross-border PR/IR campaigns that achieve objectives such as product and technology visibility, partnership and funding cultivation, clinical trial recruitment, pre-launch market conditioning, new product introductions, reimbursement advocacy, alliance-building and paving the way for successful liquidity event.

Spindle has a track record of working with some of the most innovative companies in the life sciences sector to publicize their science, products and people.

Our focus falls on biotech, pharma, medtech, diagnostics and healthcare public relations, marketing and investor relations services.

For more info, contact Suza Adam on suza.adam@spindlecommunications.com

www.spindlecommunications.com

Green PR is on the rise

Green public relations is on the rise to address increased government intervention, public scrutiny and media attention regarding environmental concerns.

On a global scale, industry is adopting “green” business practices, not only to reduce costs, but also in support of reputation management and brand building. Companies in mining, energy, oil, gas and aviation or transport which have some of the biggest emissions of carbon dioxide in the economy, seem to be highly environmentally aware as they realise there is an environmental cost to the production of their goods and services.

They are looking towards Green PR to help them operate more sustainable in their communities.

Likewise communities are becoming more aware about the effects of  population growth and urbanisation and its impact on climate change. Increasingly, consumers when considering to buy a company’s products or services, they want to know that the company is acting responsibly towards the environment.

A sub-field of public relations, Green PR communicates an organisation’s corporate social responsibility or environmentally friendly practices to the public. The goal is to produce increased brand awareness and improve the organisation’s reputation.

Green PR is also about environmental sustainability. It focuses on consumer trends towards sustainable products and services, and social responsibility. It is used to differentiate an organisation from the rest of the green market.

The term Green PR is derived from the "green movement", an ideology which seeks to minimise the effect of human activity on the environment.

Today's energy and environmental concerns are creating unlimited opportunities to solve the greatest challenge of our lifetime: preventing the effects of climate change.  Many business start-ups are focused on developing clean energy technologies that help reduce the use of fossil fuels and carbon emissions and increase energy supplies and independence.

Companies around the world are embracing environmental responsibility as a core business strategy and undertaking sustainability initiatives that encourage greater stewardship of the planet.

According to Suza Adam, managing member of Johannesburg-based Green PR public relations agency, Spindle Communications, “Green PR is vital to the success of any business to capitalize on current marketing trends. If your company does not currently have an environmental or Green PR strategy you could be losing customers.”

It has tremendous value for companies engaged in green technologies such as green software that monitor or reduce energy usage and promote conservation; alternative energy (solar, wind, hydro), green consumer products and services; ecotourism, companies that are manufacturing using green processes, companies that manufacture green products, developers of green buildings, research and development outfits, educational programs and outreach, and green entrepreneurs.

Spindle Communications helps companies establish themselves as not only green, but also as socially responsible. It helps earth friendly companies build reputations and gain a competitive advantage. It mission is to campaign on issues that promote and eco and sustainable lifestyle.

Spindle Communications has worked extensively with companies in the cleantech industry to help communicate the importance of being “green” and to help startups raise capital. It is the organiser of Viridis Africa, the annual clean technology investment summit for African clean technology companies and venture capital and private equity investment funds (www.viridisafrica.com).

Contact Suza Adam on suza.adam@spindelcommunications.com

www.spindlecommunications.com