Spindle Communications

We at Spindle Communications would like to give your company the opportunity to evaluate our range of services available in respect of public relations, investor relations, digital marketing, social media marketing and event management.

Being a leader in marketing technology intensive companies and products, as well as businesses that render consulting services, we are at a knowledge juncture that allows us to offer a range of PR and marketing services which are highly cost effective, scalable, well defined, analytical and which result in qualified, measured marketing services to your business.

At Spindle Communications we offer the following range of services.

·         Investor Relations

·         Media Relations

·         Public Relations

·         Event management

·         Social Media Marketing

·         Digital Marketing

·         Website development & SEO (Search Engine Optimization)

 

Each of our services is tailored to best suits the needs of our clients.

You are probably wondering what about Spindle Communication sets us apart from the rest; it is our dedication to the client, our variety of services, our databases, our social reach and this is only to name a few reasons.

Investor Relations: Spindle offers a variety of consultancy, database development, road shows, analysis and research services including IPO (Initial Public Offering) and Post IPO- Related Services.

Media Relations: Media Relations, if managed correctly, can play a major role in gaining and maintaining a favorable public image. Our advisors at Spindle Communications include specialists in the print, broadcast and online media. Our mission with this service is to communicate tangible facts, stimulate insightful articles and at the same time nurturing the relationship between our client and the media to form a long-term relationship rather than a once off.

Public Relations: At Spindle we are proud to offer Brand Identity Development, Business-to-Business Marketing, Consumer Marketing, Crisis Communications and Employee Communication.

Events:  Spindle Communications specializes in the following corporate events: product launches, investor road shows, green events, conferences. We offer a hands on-approach to each function/event to ensure that our tailor made events meet the expectations, budget and style of our clients.

Social Media: Social Media is an ever-changing and developing field. It is of vital importance that companies keep their finger on the pulse. It has become easier for companies to build one-on-one relationships with their target audiences. We have established communication platforms around mining, ITCE, cleantech, green cities, environment, life sciences and healthcare, human resources and financial services.

Search Engine Optimism: We offer to help you with either SEM (Search Engine Marketing) and/or SEO (Search Engine Optimization).

 

In particular, the Spindle Communications team is able to help clients focusing on African markets to reach out to influential target audiences. From needing us to draft, edit and send of a media release on your behalf, to maintaining valuable relationships with the media, or planning a corporate event, you can be assured of the highest service.

We also offer a 2 hour free consultation via Skype to yourself or your firm’s marketing & PR representative. You are welcome to contact me on suza.adam@spindlecommunications.com to set up an interview. My skype handle is SpindleComm.

Our hourly rate is R500,00 and as a norm, retainers start at R8 500 p.m.

I also manage a Linkedin group  called Mining Exploration in Africa with more than 12000 members. If you would like to promote your renewable energy business to the mining industry in Africa, we can post an announcement of 2000 words on your behalf. The cost for doing so is R2500.

Should you have any queries please feel free to contact myself on +2711 880 0364

5 PR tips to help your small business thrive

Public Relations can add genuine value to small businesses. This is provided it is conducted in a coordinated and strategic manner. PR should also be conducted in a manner that allows it to contribute to the overall bottom line of the organisation. The only way this can be achieved is if the organisation makes Public Relations a integral part of their business strategy. Here are 5 tips that could help your small business thrive.

        Be relevant: This tip has to do with how your organisation deals with the media when attempting to get publicity. It is vital to remember that not all stories about your organisation may be deemed newsworthy by the media. This is why it is important to keep your stories relevant. Remember news is something that is new, exciting and which creates genuine interest in those it is directed to. The easiest way to decide if your story is relevant or not is to put yourself in the journalist’s shoes. Then ask yourself, “Would my readers be interested in this story?”

    

     

      Form strategic partnerships: Remember that just as no man is an island no organisation can function completely on its own. An organisation only exists if the environment around it allows it to. This is why it is important to form mutually beneficial relationships with other organisations. This can help your business extend the reach of its brand and potentially reach new client or customer groups.

          

            

      Communicate strategically: Besides the media, which the organisation has no control over there are various other methods of communication which the organisation has the ability to mediate. These are the various internal channels of communication such as the organisation’s social media platforms, blog and company website etc. It is important to communicate strategically on these platforms as they provide the valuable opportunity to actually engage with your stakeholders

 

Offer the media special access: When attempting to get publicity for an event your organisation will stage remember that most industry specific journalists only accept invitations to cover events if they offer some kind of special access. This entails giving the relevant media person access to the organisation. Provide them with an inside view and the opportunity to see the organisation from a unique and intimate perspective. Never forget to provide photo opportunities as well as journalists love to get some interesting pictures to go along with their story.


Don't shy away from innovation: Doing something completely new or doing it in a different way can be quite daunting. This is mainly due to the fact that the desired outcome is not guaranteed. However it is innovation that can lead to sustainable differentiation. This is extremely valuable as it gives your business an edge in the market which could help keep you a step ahead of your competitors. Innovation can also lead to an increased customer base and brand loyalty.

Public Relation does not change things instantly. However if the organisation is strategic in their PR activities, sets realistic and tangible communication objectives that are measurable and coordinates its efforts, the organisation will surely reap the rewards.

 

Public Relations and corporate branding For IT companies

As a company active in the sector you and your business are privy on one hand as to the latest technologies currently available and those which are being developed globally. On the other you know what opportunities there exists in the local and regional market.

South Africa and Africa hold promise regarding the installation and implementation IT service solutions into a wide scope of sectors.

Since many of the solutions both hardware and software are invariably those of global suppliers – brands, there is a diminishing luminescence on the local vendor importance to project's success- this is obviously wrongly assumed.

South African companies design and engineering solutions are amongst the best in the world, yet not being fully recognized for this, Ditto for software development/service companies.

If you are a company of which your service/product/solution is competitive, well designed for its intended market – local or global , yet you are straggling in achieving either the desiered market exposure, your rate of conversions using either or both traditional and or digital media, then a greater focus and optimization of your current marketing resources and asset is in order. 

To the extent that the scope of your business activities encompass, a variety of service solutions, yet may be diverse by virtue of markets , technology requirements, versatile range of clients and their profile developing and executing a cohesive brand for the business is going to be a mainstay of marketing success.

There is much theoretical verbage one can induce into the argument as to why your company would most likely benefit from the services of Public Relations and development of solid and sustainable corporate brand.

Thus It would be more appropriate to elucidate you as to who we are and the scope of services we offer – in particular with regard to company active in the ICT sector, giving you and your company the opportunity to evaluate our abilities to meet and execute the PR and corporate branding your company require in a competitive and successful manner.

Following is a brief about Spindle Communications :

Background

Spindle Communications has been established by Suza Adam some four years ago and is the latest iteration of Southgro IR that has been active in the SA PR an IR market for more than 18 years prior.

Where SIR focus was predominantly on JSE listed companies (more than 60 )and government institutions, as well major industrial conglomerates, Spindle is training is sights on small -mid size companies in the tech intensive sectors, such as ICT, Life Sciences (pharmaceutical, medical devices, diagnostics), industrial processing engineering (mineral beatification, additive manufacturing), cleantech (Renewable energy, recycling and waste management amongst many other sectors.

Services

Spindle services are designed to attain the maximum exposure of a client's product/solution to the widest market sought. Coupled with the use of traditional PR tool sets, Spindle emphasis is to utilize latest media and communication technologies, where such offers the maximum and sustainable reach that could be attained. Whether it is managing moderating social platforms of the company, evaluating advertising campaigns – and its optimization – cost and target audience to study trends in target specific markets and there utilising emergent oportunities. Spindle Communications bespoke range of service are driven by scientific methodologies.

Specialization

Public Relations services would encompass functions of improving your company's corporate brand inter-alia the business, its current status, service qualities, human resource expertise, range of products solutions, insight and foresight of the market sector its active in and numerous other inherent values that ought to be managed and promoted.

Activities

Other than the primary range of services we offer, we engage our clients with potential partners with being foreign companies who's product, technologies may prove beneficial to client.

This is done through certain forums and activities we carry out, which include business social grouping, technical and educational events and additionally investment conferences for specific sectors, such as renewable energy, clean technologies www.viridisafrica.com and www.madiniafrica.com dedicated to mineral beatification engineering. We also arrange and execute business/trade visits to potential partner companies in Israel, USA, Far East, were by each such trip is specifically design to meet with potential partner as per client’s specs

Foresight 

For a South African ICT company, either a start up, or established, Spindle's research driven services ensure that we understand the client needs in a very though manner, thus requiring less occasional briefing from client side. Thorough research on our part also gives us strong predictive view of emerging opportunities and threats the client may encounter, and the measure we would need to employ in order to defeat them.

Our extensive experience in serving technology intensive companies gives us foresight we need in order to be proactive, incisive and decisive when executing a PR plan, constructing your company's corporate brand - one step ahead of competition

Performance

Our relationship with client are established on a well defined and executed agreed upon objectives where such are reduced into a clearly constructed Service Level Agreement entered between Spindle and the client.

Cost

Your company will get more than in would expect to get for less than would anticipate to pay.

That means our services are cost defined per objectives – if not achieved within the cost budget framework we continue until they are attained. To see our pricing schedule, please request a detailed proposal.

For more information visit www.spindlecommunications.com or contact Suza Adam on suza.adam@spindlecommunications.com

How to capitalise on Infographics

Infographics are taking the PR world by storm largely because of their versatility. When most effective they provide structures for organising, planning and studying information. This can help to reveal connections between information that are not as visible without graphic representation.

Location: Show where something is in the form of a map or another visual representation as opposed to just referring to it. For example different places where the promotions for your new places could be depicted visually showing some kind of link between the places that could lead to a possible marketing spin off.

Comparisons: Visually compare two things by placing them side by side with appropriate enhancing visuals and supporting text. For example show how your latest offering is a step above your previous one by contrasting the two visually.

Highlight important points: Infographics can allow you to show the most important pieces of information by using different colours for example. This can place a great emphasis on stats and numbers making them easier to analyze.

Use animations and drawings: Some things are better and more quickly represented when animations and drawings are made use of. This can also be a great starting point for representing ideas quickly that can be further developed later.

Organise items into groups: Show relationships and connections between certain items by grouping them together. For example if research is being done on the consumers of the organisations products they can be grouped according to their age group or gender etc.

Break things down: Use graphics to break things down into individual components which can help you better explain the “whole” that they form collectively.

Show structure: This is the opposite of breaking things down; you can use graphics to show how an entire system operates or what an entire structure looks like.

Use flow charts: Showing something such as an organisations strategy for example can be done with ease using a flow chart.

Look Away/Cut inside: Show how something is internally by using this method. For example in engineering the internal structure of a building can be 3Dimentionally represented while the outside is still visible.

Investor Relations for Africa

<iframe src="http://www.slideshare.net/slideshow/embed_code/17017951?rel=0" width="427" height="356" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px" allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="http://www.slideshare.net/SuzaAdam/spindle-communications-investor-relations-agency" title="Spindle Communications investor relations agency" target="_blank">Spindle Communications investor relations agency</a> </strong> from <strong><a href="http://www.slideshare.net/SuzaAdam" target="_blank">Spindle Communications</a></strong> </div>

How to maximise your brand's efforts on twitter

Think before you Tweet

 ·        Before you begin to put your brand out there on twitter it is wise to consider who you are targeting. This will allow you to make use of twitter in a way that will be attractive to the people you want your brand to be associated with. Your communication on twitter must then be geared towards your selected audience.

·         Prepare a social media policy which outlines how the company will use and conduct itself on twitter. It should also have certain rules and regulations specific to the organisation's needs on how the organisation will deal with certain issues that could arise on twitter. For example the organisation receiving negative comments from dissatisfied consumers.

·         A consistent look and feel should be maintained on twitter, this can be done by having a distinctive brand personality. This should be visible in the way the organisation conducts itself on twitter and also in the content it shares.

·         Determine audience goals, this is the primary message you want to communicate to your key audiences. This will also allow you to select the most relevant messages and content to put up on twitter.

·         Use twitter as an additional means to drive traffic to your primary website as well as other platforms such as your blog for example. If used strategically the organisation's twitter account could be the vehicle that drives key audiences to other platforms you are interested in interacting with your stakeholders on. 

·         Engage with the media by involving them in your social media activities. Mention a journalist or perhaps a publication when you post interesting content for example. This can be seen as a subtle yet very strategic and effective way to pitch news and get the organisation some publicity.

·         Attract followers by making your twitter account an experience rather than just another organisation that tweets. This can be achieved by making posts engaging and innovative, tell a story that captivates your audience. Involve your audience and create a sense of community and movement.

·         Always measure your social media efforts, this will allow you to calibrate your social media efforts according to your corporate goals. This will promote twitter from a useful tool to something that actually makes a tangible contribution to your organisation's bottom line.

Spindle Communications credentials

Spindle Communications Credentials from Spindle Communications